Examples - Op-Eds
An op-ed (originally short for "opposite the editorial page", latterly "opinion editorial") is a piece typically published by newspapers which expresses the opinions of a named author usually not affiliated with the publication's editorial board Op-eds are different from both editorials (opinion pieces submitted by editorial board or editor of the newspaper) and letters to the editor (opinion pieces submitted by readers).
Conducting an Advocacy Campaign
One-page handout on the components of an effective advocacy campaign. Created by Brett Schaeffer at email@example.com and Sandy Zelno at firstname.lastname@example.org, Education Law Center www.elc-pa.org, in Partnership with the Pennsylvania School Library Project.
Examples of Letters to the Editor
Personalized Stories Are Effective Advocacy Strategies
Radio SmartTalk PA - School Libraries in Pennsylvania
What role do school libraries play in the digital age?
Radio talk show by Scott LaMar, Radio Smart Talk Host/Executive Producer with Deb Kachel, PSLA and Brett Schaeffer, ELC, on August 24, 2012
EveryoneOn, a national ad campaign to promote digital literacy launched March 2013, in select cities around the country. Public Libraries may now make use of the AdCouncil campaign toolkit. The toolkit contains
- Public Service Announcements
- Posters and Other Campaign Materials
- Campaign Fact Sheet and Key Talking Points
- Tips on How to Spread the Word about EveryoneOn
Promote the importance of digital literacy skills and increase access to free computer and Internet training classes.
Resources can be adapted to be useful for school library campaigns. EveryOn can serve as a campaign model. The EveryoneOn campaign is a collaboration between libraries around the country, Connect2Compete, the American Library Association, the Public Library Association, the U.S. Institute of Museum and Library Services (IMLS), OCLC, the Ad Council, and many private corporations.
Findings of the 2012 PA School Library Impact Study
This session was presented at the 2013 PSLA Conference by Dr. Mary Kay Biagini and Deb Kachel.