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A school library research project funded by the U.S. Institute of Museum and Library Services (IMLS) to study the impact of school library programs and librarians on student achievement in Pennsylvania; edited by Debra E. Kachel
Last Updated: Dec 3, 2017 URL: Print Guide RSS Updates

Communication Tools Print Page

Examples - Op-Eds

An op-ed (originally short for "opposite the editorial page", latterly "opinion editorial") is a piece typically published by newspapers which expresses the opinions of a named author usually not affiliated with the publication's editorial board Op-eds are different from both editorials (opinion pieces submitted by editorial board or editor of the newspaper) and letters to the editor (opinion pieces submitted by readers).


Conducting an Advocacy Campaign

One-page handout on the components of an effective advocacy campaign. Created by Brett Schaeffer at and Sandy Zelno at szelno@elc-pa.orgEducation Law Center, in Partnership with the Pennsylvania School Library Project.

Examples of Letters to the Editor

Personalized Stories Are Effective Advocacy Strategies


Radio SmartTalk PA - School Libraries in Pennsylvania

What role do school libraries play in the digital age?

Radio talk show by Scott LaMar, Radio Smart Talk Host/Executive Producer with Deb Kachel, PSLA and Brett Schaeffer, ELC, on August 24, 2012

Radio Smart Talk for Friday, August 24:

Remember when you were in elementary school?   Often, one of the favorite times of the week was going to the school library to pick out a book to borrow.  Later on in middle and high school, the library became a workplace that provided resources for research you were doing or a quiet place to study.

Those type of activities are still going on inside school libraries, but there’s a lot more too.  A survey conducted by the Pennsylvania State Board of Education found that three-quarters of school libraries have purchased computers in the last five years and most librarians spend from six to 21 hours each week motivating students to read.

Friday’s Radio Smart Talk will open the book on school libraries in Pennsylvania to determine what role they play in today’s education process, especially in the digital age.

Appearing on the program will be Debra Kachel of the Pennsylvania School Librarians Association and Dr. Mary Kay Biagini, who is with the school of information services at the University of Pittsburgh. 

Listen to the program:

Also availabe at 


EveryOn Campaign

EveryoneOn, a national ad campaign to promote digital literacy launched March 2013,  in select cities around the country.  Public Libraries may now make use of the AdCouncil campaign toolkit.  The toolkit contains   

  • Public Service Announcements
  • Posters and Other Campaign Materials 
  • Campaign Fact Sheet and Key Talking Points 
  • Tips on How to Spread the Word about EveryoneOn 


Promote the importance of digital literacy skills and increase access to free computer and Internet training classes.

Resources can be adapted to be useful for school library campaigns. EveryOn can serve as a campaign model.  The EveryoneOn campaign is a collaboration between libraries around the country, Connect2Compete, the American Library Association, the Public Library Association, the U.S. Institute of Museum and Library Services (IMLS), OCLC, the Ad Council, and many private corporations.   


Findings of the 2012 PA School Library Impact Study

This session was presented at the 2013 PSLA Conference by Dr. Mary Kay Biagini and Deb Kachel.

    Example of a State Government Informational Brief

    Schools Are Putting Librarians Back!


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